↳ The long game
Getting found after launch week
Positioning, metadata, platform, and campaigns built for the long tail — because most books sell after month one, or not at all.
Launch strategy
Pre-order setup, ARC (Advance Reader Copy) management, and launch week coordination.
Metadata optimization
Categories, keywords, and book descriptions written for retail search algorithms.
Ongoing visibility
Amazon Ads, newsletter swaps, and targeted promotions to keep the book moving.
Launch week is exciting, but it is just one week. The reality of publishing is that most successful books make their money in the months and years after they are released.
A great book with terrible metadata will not sell, simply because no one can find it.
Playing the algorithm
We focus heavily on Amazon, because that is where the readers are. This means treating your book's metadata — its title, subtitle, series name, description, categories, and backend keywords — with as much care as the manuscript itself.
We write descriptions that hook readers and include the keywords Amazon needs to index your book properly.
The slow work
After launch, we manage the slow work of staying discoverable. This involves setting up and tuning Amazon Ads (managing ACOS to ensure profitability) and coordinating price promotions (like BookBub or Freebooksy) to spike the algorithm.
↳ Process
How it works
Audit and positioning
We analyze your book's genre, comparable titles, and target audience.
Asset creation
Writing the blurb, A+ content, and ad copy.
Launch execution
Managing the moving parts of release week.
Long-term management
Running and optimizing ad campaigns over 3 to 12 months.
↳ Deliverables
What's included
- Comprehensive marketing plan
- Optimized metadata (keywords, categories)
- Retailer descriptions and A+ Content
- Amazon Ads setup and management
↳ In their words
What authors said
“I published my first book with a vanity press and learned the hard way. Beacon Light is the opposite — work-for-hire, fixed price, I kept everything. My second book outsold the first in two months.”
James Whitfield
First-time novelist
“The marketing package was worth every cent. They built the metadata strategy, ran the launch week, and the book was still selling six months later. That almost never happens for an indie title.”
Diana Park
Self-help author
↳ Questions
Frequently asked
Do you guarantee sales?
No reputable marketer guarantees sales. We guarantee visibility to the right audience. The book and the cover have to close the sale.
↳ Packages